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Portals, Vortals & Communities

What are Portals and Vortals?

Sites like Yahoo, CNN and MSN are considered portals and are gateways into the Internet for many users. A Portal attracts a broad (horizontal) range of users, whereas Vortals appeal to a more narrowed (vertical) audience.

Vortals focus on a group of people with a specific passion or interest. They are sometimes called 'online communities' or ' vertical portals.'  

A good example is a recent project of ours. www.dogbuzz.com was built for people interested in dogs in the state of Colorado.  Here you can chat with others interested in dogs, buy dog-related products, give ratings of veterinarians and local trails, etc.  Once proven successful locally, other cities and states will have their own DogBuzz community.

Pervasive Marketing can build your Portal, Vortal or Community. This Portal development may include adding several features or components that are not normally found on a typical site.  Below is a list of features often incorporated into a portal / community website.

Typical Next Level™ Web Portals include:

Shopping Cart - For online purchase of products or services
Chat - This allows users to chat online
Calendar - Shows events or lets users post events
Search - Keyword or phrase search of the whole site
Classified Ads - Allow users or members to post their own classified ads
Rotate Banner Ads - This component displays ads for a specified time on each page
Application Form - Visitors can complete an application and send it via email
Auction - Conduct live auctions
Quiz - Use it for online courses or for fun
Survey & Poll - Get helpful information about visitors coming to your site
Links - Allow visitors to add their favorite links
and more


What is your online community idea?


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