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Search Engine Optimization

Submissions to search engines are fruitless without first optimizing your web site. Search engine optimization includes evaluating and implementing 100 elements that search engines look for in order to rank your site according to its relevancy to the keywords viewers are typing in.


Optimization elements are like "food" for the spiders the search engines send out. Search engines tell spiders (programs designed to search for certain protocol on a web site) to look for specific types of "food" and the way the "food" is arranged on a web page. If the "food" is not on your web page or not arranged properly, the spider will rank your site low and you will end up number low on the results of a search. However, if the food is there and arranged properly, the spider will index the site in the top ten.


Look Out!  Firms that submit your site without the proper elements, are wasting your time and money.

Many companies will create "doorway" pages. These pages hold the "food" the spiders are looking for but may not be relevant to your site's content. In many cases, this is considered spam.


Pervasive Marketing believes in the careful optimization and hand submission that gets our clients results!  

Our service optimizes real pages on your site according to the products and/or services represented on that page.  

This is proven to be the most efficient method of web site optimization.