We can help you with your SEO, PPC, blah, blah, blah

Generalities & platitudes!  Seems like everybody and their brother is 'doing' web marketing these days.  Unfortunately, there is no oversight or governence on web service professionalism right now and we realize that it can be hard to discern.

Please don't be fooled!

Most of these self proclaimed experts couldn't market their way out of a paper bag.  And many of them are using black hat techniques that can permanently de-list your company on the major search engines.  A painful lesson to be sure.

The truth about SEO (Search Engine Optimization)

The reality is that promoting your website to the top of the search engines is difficult.  Why?  Simple.  Every one wants to be at the top. Everyone.  In 8 years of business, we've never had a client call us up and request to be  found 'somewhere towards the bottom of the Google pile.'  Go figure...

Are we saying we can't do it?  Absolutely not.  On the contrary, many of our clients have top rankings in very competitive markets.  See the Clients page for 1st page rankings.

But, like everything else around here, we can't help but speak candidly.  Top rankings take time to earn (yes earn) with dozens of variables weighing in on how the algorithms view your website.  It's all driven by complex math.  And once accomplished, a defensive strategy needs to be employed to maintain those rankings.  This is all done manually (i.e. actual human beings overseeing the campaign) and repeatedly, month in month out.  On average, its a 9-12 month commitment to gain the desired rankings, and varying levels of maintenance beyond that (depending on your market) to then keep those top organic rankings.

Pay Per Click (for a microwave society)

Pay Per Click (or PPC) is akin to 'buying your way to the top' of search results pages.  Typically under 'Sponsored Links' sections of the Google & Yahoo results pages, this strategy can have varying degrees of effectiveness.  It works similar to an auction, with each party 'bidding up' the cost of that desired keyword phrase.  Yes, this is one reason Google is so profitable.  Benefits of this approach include:

1.  Immediate exposure (while your SEO / organic rankings are maturing)

2.  Ability to market specifically to your desired keywords

3.  Online campaign monitoring

4.  Freedom to define (and cap) your daily or monthly budget